The Discovery Channel promoted this year’s Shark Week by sending out media kits that plainly and disturbingly foster a fear of sharks. Here is a quote from a TV Guide article on the media kit and it’s “grisly” contents (see the picture after the quote):

“The Hollywood Reporter’s TV critic, James Hibberd, received what he described as ‘an unmarked box containing a frosted, seemingly rusted jar.’ What was inside the jar? A pair of bloody swimming trunks with one leg chewed off, a boat key attached to a flotation fob and a few other items.”

The creepiest bit? The fake, crumpled newspaper obituary that announced the writer’s untimely demise ‘Monday, July 6, of a grisly shark attack.’ “

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